Showcase your brand with our experienced team of design and marketing professionals.
Provide valuable product or service information in a visual format.
The essential first impression tool.
Improve digital accessibility with QR or AR codes to convert more leads.
Show off your brand in style. Let your customers promote you, and make even more money doing it.
Deliver your product in packaging that reinforces brand values and encourages repeat business.
Indoor or outdoor. Well placed posters and banners can deliver a visual message that's impossible to miss.
Direct foot traffic to your location or website, and provide information necessary to create a sale.
Blast your message to thousands of drivers in a specific market area. High brand exposure, low conversion.
Still effective in local markets with targeted approaches. Integrate with QR/AR for tracking and immersion.
Use Print to Boost Sales
Printed media can help you reach your target audience with ease. Create local brand recognition and guide customers directly to your location.
In an age of short attention spans and free ad-block software, many digital marketers are struggling to reach an online audience. Ad blocking increased 30% between 2015 and 2016, and as of December of 2016 615 million devices used some kind of adblocker. These trends are costly for digital marketers; a 2017 report shows that internet advertising costs have increased 12% in the last 3 years, five times more than inflation. Clearly, digital marketers are spending more money to reach fewer and fewer customers, and some companies are turning to virtual and augmented reality to boost customer engagement.
What’s the difference between VR and AR?
Augmented reality takes users’ current environment and adds something to it. Apple CEO Tim Cook described this distinction, saying: “I’m excited about Augmented Reality because unlike Virtual Reality which closes the world out, AR allows individuals to be present in the world but hopefully allows an improvement on what’s happening presently…That has resonance.” While less immersive than VR, AR allows users more freedom, and gives marketers more possibilities since they don’t need to work around a head-mounted display.
Most marketers are prioritizing augmented reality because everything the customer needs to experience AR is right on their mobile device. New technologies are being explored that can simulate medical symptoms, allow virtual-reality social interaction, or–in the case of IKEA’s Place app–allow customers to preview furniture in their homes before purchasing.
Although unique innovations like the Place app and medication company Excedrin’s migraine simulator are still relatively uncommon, a huge impact in the digital marketplace has already been made with 360 degree photo and video.
Why this is the perfect time to make use of AR
Are you still hesitating to invest in AR development? These are the three main reasons why we are convinced that this is the perfect time to make AR part of your marketing campaign.
Increased expectations of your target audience
The constant battle for attention is getting increasingly tough in the world of marketing. A well-resonating core message is often not enough. A compelling storyline also doesn’t always do the trick, neither does precise and original creative execution.
People seek meaningful, immersive interactions with brands. AR offers your target audience mutual engagement and innovative exchange of ideas and actions via an emerging technology.
Better phones and browser performance
AR technology has been with us for many years already, however, the average smartphone hasn't had the capability to truly leverage the full potential of AR in campaigns until recently. Better performing smartphones unlocked all abilities of AR apps for marketing campaigns.
The same goes for web-based AR. Browsers now enable much better quality and speed of AR effects –two key conditions of effective design and development for AR experiences.
WebAR makes AR convenient
For a long time, the necessity of downloading and installing a new app just for the purpose of a one-time AR interaction with a brand’s campaign was a deal-breaker for many companies. People generally tend to avoid downloading new apps as much as they can – the incentive for installing it would need to be very large.
Luckily, a hero arrived to save the show – WebAR. The app runs on standard HTML and works on most browsers, although the experience is limited compared to full app development. This technology allows you to come up with creative AR concepts to boost the interactivity and engagement of your campaign without asking your target audience to go through the hassle of downloading an app in advance.